Thanks for the awesome insight, Alex. I’ve been trying to persuade the team to increase the team. While they do see the importance of it, I don’t think they understand how draining answering that many consumers can be. When looking at the numbers, they go…”Not bad! Can you starting do XYZ now?”

Appreciate it!

Wow! I envy you all. Does anyone here work in the CPG world? I currently work as the primary consumer response advocate for method (the soap company) and Ecover. At the moment, we are a 1.25 person team. My job is 25% of our PR advocate’s job and done on a ‘when time is available’ basis. I am responsible for all phone calls, emails and some FB…[Read more]